CannabisNewsBreaks – Phivida Holdings Inc. (CSE: VIDA) (OTCQX: PHVAF) Achieves Successful Introduction of New Hemp-Infused Product Line into Target Market
Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF), a premium functional food and beverage business, recently launched its “Oki” product line of drinks and supplements featuring hemp extracts into the mainstream market. An article discussing the company reads, “Phivida conducted extensive consumer research before the Oki product launch, during which it was able to align the product line with the ethos, habits and attitudes of its target market. The research revealed that consumers of active hemp extracts prioritize healthy lifestyles and seek out functional beverages. They are more likely to reject drinks that contain large amounts of sugar and processed ingredients, and…
